Ez cheesekut nyet! Enterprise / Alvin Azzierol Ros ...[et al.]

Ros, Alvin Azzierol and Mohd Fadzli, Mohamad Arsyad and Sadan, Muhammad Syakirin and Zulkepli, Muhammad Zulhakimi and Muhamad Ali, Nur Alissa (2022) Ez cheesekut nyet! Enterprise / Alvin Azzierol Ros ...[et al.]. [Entrepreneurship Project] (Unpublished)


Ez Cheesekut Nyet! does run a business on a partnership basis. The business consists of five members who hold different managerial positions in ensuring the smooth running of the business namely General Manager, Administrative Manager, Marketing Manager, Operations Manager and Finance Manager. After that, our business is using channel of physical shop. Hence, our premise is located at Jalan Molek 1/9, Taman Molek, 81100, Johor Bahru, Malaysia. Our business will be the first shop lot that sell cheesekut near Taman Molek. The chosen location is very strategic where there are many residential areas and schools that have been built nearby to the location of our premises. Our business will be the first shop lot that sell cheesekut near Taman Molek. Furthermore, our business also will introduce a variety of flavours such as Nestum Cheesekut, Oreo Cheesekut, Milo Cheesekut and also new flavour which is tiramisu cheesekut. Our products will provide a taste that will make customers fascinated because the taste of our products is different from others. In addition, the price of each of these cheesecakes is affordable at RM 6 each. Next, our target market in this business is age from 6 years old and above. Second, our business also targets both gender (male and female) as a target market. Third is our business Targeting customers for all different types of income. Lastly, we also target all types of race as the target market. Lastly, our future prospects are that we want our cheesekut to be known in Johor and Malaysia. Not just that, we also want our products to be the first choice of customers and consumers of the cheesekut industry in the state of Johor which is also available in Malaysia.


Item Type: Entrepreneurship Project
Email / ID Num.
Ros, Alvin Azzierol
Mohd Fadzli, Mohamad Arsyad
Sadan, Muhammad Syakirin
Zulkepli, Muhammad Zulhakimi
Muhamad Ali, Nur Alissa
Email / ID Num.
Mazlan, Nurul Farhana
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
T Technology > TX Home economics > Cooking > Baking. Confectionery > Desserts, pies, and puddings. Pastry
Divisions: Universiti Teknologi MARA, Johor > Pasir Gudang Campus > Faculty of Business and Management
Keywords: Business plan, Desserts
Date: 2022
URI: https://ir.uitm.edu.my/id/eprint/63639
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