Mad allure baking studio / Nur Ain Idrus ...[et al.]

This assignment 4 for course ENT 300 Fundamentals of Entrepreneurship requires us to make a business plan where we need to identify one business idea and prepare a business plan report. Therefore, we have made our decision on running a baking studio which is called Mad Allure Baking Studio. This studio equipped customers with ingredients and baking utensils, offers hands-on baking lessons, and also provides the serenity of aesthetic interior to customers who wish to consume the baked goods within the premises located in Bangsar, Selangor. Therefore, we provide the service from our business that is centralized on giving people the chance of fulfilling their need and desire for baking without costing them a fortune. This business is a partnership business type company that consists of four people who are responsible to work together as a team to ensure the success of the business. The main purpose of running this business is to be the most outstanding and established baking studio in Malaysia that celebrates all customers from all ages and thoroughly gives them our best service and sources with affordable price. Besides to earn profit and revenue from the business run according to the business plan and target. Last but not least, to introduce and give an exposure of our well-trained instructors to give an excellent service that could assist customers to learn, enjoy and instill passion towards baking. We create a marketing plan to enhance Mad Allure Baking Studio's brand presence and recognition among the wider public. As in Mad Allure Baking Studio, we advertise and promote our baking studio using both online and offline platforms such as Instagram, Facebook, Twitter, banners, flyers and so on. The reason we put so much focus on using social media platforms is that we can garner a lot of engagement and followers among users, and from there, clients can learn more about our company, as well as receive current news and information. Following that, we produced the representation for the banner, posters, and signboard ourselves, as we wanted the theme to be related to our interior and nature concepts.