Absolut Chocolat Sdn Bhd : Absolut Chocolat / Seri Fazira Nuraisya Rosli ...[et al.]

Rosli, Seri Fazira Nuraisya and Khairil Azwan, Nur Ayu Nadia and Mazlaini, Amelin Najwa and Zainuddin, Nur Zulaikha and Ismail, Nur Khairina Izzati (2022) Absolut Chocolat Sdn Bhd : Absolut Chocolat / Seri Fazira Nuraisya Rosli ...[et al.]. [Entrepreneurship Project] (Unpublished)


Absolut Chocolat Sdn Bhd’s mission is to be a leading dessert company in Malaysia through online and offline stores. The location of our warehouse is at Taman Mount Austin. Taman Mount Austin is located in Johor Bahru, Johor and it is suitable to be the main place to start up our business because of the environment and easy to get the supply. Our target market and usability of space at Taman Mount Austin will help Absolut Chocolat to rise. Our company saw the opportunity that this business has the potential of success in this area and can be leading in market share of this industry. Next, we have registered our company on 25 June 2021 and start to operate on 1 January 2022. The services of our company are providing dessert such as a variety of delicious cake that exciting them while followed the new trend. Our main activity is a bakery. We make several types of cake such as moist chocolate cake, lava cake, and beverages. The main product of our company is the moist chocolate cake. The aim of our company is to fulfill customers’ preference for dessert. We aim to be the biggest platform where our cakes will be a big name in Malaysia, Brunei, and Singapore. Our method to sell the cake is by the agent or open some outlet at some gas station such as Petronas. Petronas has been chosen as it is quite famous in Malaysia for people to refill their gas at R&R. Moreover, we establish this company to show that our local food industries especially dessert can be at the same level as international brands and will be customer demand. Our dessert also can be served in a big or important event such as weddings, hotels and private events. Our booking is just one call away. Our mission is to ensure that our brands give happiness and a great memory to our customers.


Item Type: Entrepreneurship Project
Email / ID Num.
Rosli, Seri Fazira Nuraisya
Khairil Azwan, Nur Ayu Nadia
Mazlaini, Amelin Najwa
Zainuddin, Nur Zulaikha
Ismail, Nur Khairina Izzati
Email / ID Num.
Mazlan, Nurul Farhana
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
T Technology > TX Home economics > Cooking > Baking. Confectionery > Desserts, pies, and puddings. Pastry
Divisions: Universiti Teknologi MARA, Johor > Pasir Gudang Campus > Faculty of Mechanical Engineering
Keywords: Business plan, Desserts, Cakes
Date: 2022
URI: https://ir.uitm.edu.my/id/eprint/63369
Edit Item
Edit Item


[thumbnail of 63369.pdf] Text

Download (287kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:
On Shelf

ID Number




Statistic details