A study on the acceptance of “Wawasan Tani” loan scheme among the public sector employees in Sibu / Ngelai Manjan

The purpose of this study was to assess the level of awareness and acceptance of “Wawasan Tani" - a personal loan offered by Bank Pertanian Malaysia to finance agriculture-related activities among the public sector employees in Sibu. This study also seek to identify the factors that would enhance the demand for "Wawasan Tani" and at the same time to seek explanation as to why the potential consumers were still adamant about it; and to suggest a set of marketing strategy that would help to promote and increase the utilization of the facility. In this study, a descriptive research approach was employed, which involved distributing the questionnaires and conducting personal interviews. The respondents in this study comprised of fixed income earners in the government and semi-government agencies in Sibu. Informal personal interviews were also conducted with the Bank's customers and officers from other financial institutions as to verify some pertinent information that had significant relationships with the objectives of this study.