Effectiveness of the marketing strategies to promote tourism in Sarawak : A Case Study of Sarawak Tourism Board / Donysos Jeros

Jeros, Donysos (1998) Effectiveness of the marketing strategies to promote tourism in Sarawak : A Case Study of Sarawak Tourism Board / Donysos Jeros. [Student Project] (Unpublished)

Abstract

The primary objective of this study is to determine the effectiveness of the marketing strategies to promote tourism in Sarawak. This is because the tourism
industry has a great potential in terms of it's revenue generating power as well as it's ability to contribute to employment growth. Because of this potential, the
state as well as the federal government and also the private sectors have been vigorously promoting tourism in Sarawak. Also because of the potential of this
industry, there is an urgent need to find ways and means to further promote tourism in the state. However, no known local study has been done to test the
effectiveness of the current marketing strategies. This is exactly what this study intends to accomplish.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Jeros, Donysos UNSPECIFIED
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme:	BACHELOR IN BUSINESS ADMINISTRATION (HONS.) IN MARKETING.
Keywords:	Sarawak Tourism Board, Marketing Strategies
Date:	October 1998
URI:	https://ir.uitm.edu.my/id/eprint/63189