Inter-Media Publishing System (IMPSYS) for classified advertising service providers / WanYuee Low

With the recent development of digital media,
Classified Advertising Service Providers often face problems in
managing advertisement requirements in terms of advertising
requirements and production expertise. As an advertiser, placing
an advertisement requires a lot of effort in understanding “what
are you paying for” since there are discretely different advertising
schedules and designs to contend with across different medias.
Classified Advertising Magazines generally features very little
content and more advertisements, therefore the subscription rate
of these type of magazines are low. The Inter-Media Publishing
System aims to simplify the classified advertising process by
providing the publisher an online tool to collect and manage
advertisements, which will then be placed into an easy readable
magazine format. Advertisers can benefit from being able to
manage their advertisements and communications right from the
desktop & mobile app. Magazine subscribers can preview and
access the library of online magazines and browse suggested
content using the application, while potential customers can
benefit from a streamlined process of trading with real time
communications and bookmarking facilities on the same
application. The end product is a new online service provides a
cost effective way for advertisers access to a bigger marketplace
through content marketing.