A study on the promotion of local cuisine using multimedia platform: Go’bang Maju Restaurant Temerloh / Ikmal Fauzi Mansor

Mansor, Ikmal Fauzi (2022) A study on the promotion of local cuisine using multimedia platform: Go’bang Maju Restaurant Temerloh / Ikmal Fauzi Mansor. Degree thesis, Universiti Teknologi MARA, Melaka.


Go'bang Maju is a cuisine local restaurant that located in Temerloh, Pahang. It provides a variety of food dishes and also the tastes of the villagers to be eaten. It is also located next to the Pahang river as a place to see the scenery. The area is located in the city of Temerloh. It is a destination of choice for fans of ikan patin and village cuisine to eat . Outsiders will choose Go'bang maju as their main destination to find a special menu. There focusing the ikan patin dish as their main food. After several years , Gobang Maju became develop year by years. According to owner, Go’bang Maju were manage and focus on local citizens. Go'bang Maju Temerloh will be take as a study research because it don’t have a platform to show up but only social media. What can this product show up by using multimedia platform. It will know multimedia platform is a good place for local cuisine and solve the problem. After that, the objective is to easier for customers to used this platform and to help solve the problem. The method that being used is Quantitative research. It will help to find a data survey from the respondents. With the used of google form, it will gather data quickly and efficiently and coordinate the answers. Nowadays, the technology became more innovative and efficience. There were no websites and apps. Only social media as a platform. They only focused on the market in Temerloh only. For the Multimedia platform, I will suggest website or application for this local product for expose the product. It will shown at the google form and will be answers it by the respondents . The data collection will be discuss and be conclude to final results. The data shown that the multimedia platform can help to expose the product and also friendly user to used by our community. Finally, the Multimedia platform has made it possible for users to surf more easily, and it has also helped a local cuisine product known as Go'bang Maju Temerloh to become more popular and well-known around the region. In order to capture consumers' interest via the results of the questionnaire, multimedia platforms such as websites and apps may be used to help grab their attention, and respondents will like visiting our website.


Item Type: Thesis (Degree)
Email / ID Num.
Mansor, Ikmal Fauzi
Email / ID Num.
Mohamad Khalil, Musaddiq
Subjects: H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
Q Science > QA Mathematics > Instruments and machines > Electronic Computers. Computer Science > Multimedia systems
T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Art and Design
Programme: Bachelor of Graphic Design (Hons) (AD241)
Keywords: Promotion; Local cuisine; Multimedia platform
Date: 2022
URI: https://ir.uitm.edu.my/id/eprint/62913
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