ADIDAS / Nur Fatin Najihah Fakhri

A case study regarding the chosen product must be written in order to fulfil the subject requirement. A cap is a type of headwear that covers the head and have a variety of styles. The chosen product is a cap that has a virtual assistant and can be utilised with voice assistants like Siri, Google and Alexa. The cap will be created to turn an existing product which is from normal cap into a technology device cap by including Artificial Intelligence (AI) elements. Any relevant technology that can transform the current product into a new product must be included in the chosen product. People can view exactly what happened due to technological advancements, giving sports activities as a new perspective. With technology, it can increase the precision of athletic performance time measures and provide better experience. The complicated process of designing the product, the marketing strategy that will affect the product and the high cost of the designed product are the problems that has been discussed in this case study. The products should be introduced to the general public more widely so that they can become well known throughout the country and world. To gain public attention, the commercialization approach must be stunning and engaging to buyers. It is crucial to know the target audience in order for the product to be well received. Get feedback from them and make improvements based on their needs to create the new product. All of the problems stated are supported by solutions to ensure that no more problems emerge in the future. Expectations and requirements from customers must be considered when producing a new product. Lastly, the product will be one of the products that provides customers with a valuable output.