The visual analysis on ‘Budu’ labelling and packaging design: the case study of 'Budu' product in Kelantan / Ahmad Adib Sa’aidi

This study was conducted to understand the analysis and term on ‘Budu’ labelling and packaging in Kelantan and how far the entrepreneur knows the important of labelling and packaging on their product. This study presents three objectives of the study. The first is known the term of labelling of Budu in Kelantan and how far they understand their design. Next, the second one is to identify the authenticity of most food labelling of Budu labelling in Kelantan and the last one is to identify any specific factor that can figure the product and can interact customer to buy those products. To obtained information for this study, researcher use quantitative method to get respondent from target audience regarding to the issue. Other than that, researcher also used secondary data such as books, articles, news, journals and internet resources. Through this study, researcher suggested that the visual analysis on ‘Budu’ labelling and packaging design need more improvement in order to attract customers from all over the world.