Dough Bites / Nur Athirah Syafiqah Mohammad Saufie and Nur Adhwa Muhammad

Dough Bites is a new online business that was created by Nur Adhwa and Nur Athirah Syafiqah. The business is mainly promoted through Facebook page which was created on 26th October 2021. The foundation of the business is selling and promoting home-baked products with variety selection of different flavoured cookies such as chocolate chips cookies, pineapple tarts, cornflakes cookies and others. In addition, the main goal of the company is to offer high quality products that can be enjoyed by all ages. The uniqueness of the company’s products is all the cookies are produced using premium ingredients. Besides that, despite using high-quality ingredients, the price that the company offered are still affordable for customers. This is because, customer satisfaction and expectations are one of the key to a successful business. Apart from that, Dough Bites regularly posts on Facebook page to promote the products and engage with the customers where the postings are based on copywriting techniques which are soft-sell and hard-sell. Furthermore, the business page also posts teasers about the new products in order to attract new customers.