Kripap Frozen / Michelle Lipa ... [et al.]

Lipa, Michelle and Misli, Nazirul Adli and Hashim, Ayu Humairah and Rosli, Arina Nabilah and Mohd Holet, Ainil Hana' and Asaruddin, Nu Aina Najihah (2021) Kripap Frozen / Michelle Lipa ... [et al.]. [Entrepreneurship Project] (Unpublished)


Kripap Frozen is a sole proprietorship that is run with the assistance of friends in the frozen food industry. The company’s main products consist of curry puff with savory chicken, meat, potato filling Korean chicken spicy flavor. The reason for us to involve in the the frozen food industry because we see with a twist both traditional and modern frozen foods are very potential products nowadays where they are easy and quick to prepare. Our Kripap Frozen products can facilitate consumers who are busy working nowadays, especially women. This is because most women nowadays are already working and career. This company targeting all because of all ages. Also to people have limited time to make and serve food in a short time. So this opportunity, Kripap Frozen uses to produce a product that can make it easier for them to prepare food.
Our company located at Subang Jaya, Selangor and we marked as well as refrigerator displays at 99 Speedmart in Subang Jaya area. The reason why we choose this location because we see an amazing number of potential customers who mainly come from customer craves for curry puff. As we can see, our main targets are a woman and citizen. Also, we targeting residents of residential areas, groups of university students, groups of workers from the surrounding public and private sectors. We realize that traditional frozen foods like our products are very much needed for people that love curry puff, especially when making breakfast or hi-tea at home. So, there is no need to bother to prepare the ingredients to make curry puff and some of them don’t know how to make it but want to enjoy it. It is very easy and can be enjoyed at any time.


Item Type: Entrepreneurship Project
Email / ID Num.
Lipa, Michelle
Misli, Nazirul Adli
Hashim, Ayu Humairah
Rosli, Arina Nabilah
Mohd Holet, Ainil Hana'
Asaruddin, Nu Aina Najihah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
T Technology > TX Home economics > Cooking
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: Kripap Frozen, business, company, frozen foods, preservation foods, Karipap, Malay Food
Date: 2021
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