LN's Secret / Nurin Jazlina Mat Ropi and Khairunnisa Kamal

Mat Ropi, Nurin Jazlina and Kamal, Khairunnisa (2021) LN's Secret / Nurin Jazlina Mat Ropi and Khairunnisa Kamal. [Entrepreneurship Project] (Unpublished)

Abstract

LN’s Secret is an online business that started on facebook. It was established in the year 2021and the main focus is on health and beauty skincare products. LN’s Secret is a dropship under Ainaa Beauty brand, a local beauty product owned by a Malaysian who is Syafiqah Aina which offers various skincare products that are sold at a reasonable price to their valued customers. Items offered are Ainaa Serum, Ainaa Cleanser, Ainaa Sunscreen, Ainaa Scrub Mask and Ainaa Avocado Hydra Booster. All products are certified by Kementerian Kesihatan Malaysia (KKM) and have been given positive feedback. LN’s Secret is not only targeting teenagers but the product also can be used by all stages of ages. Other than that, LN’s Secret also does some sharing about getting healthy skin, how to choose the right skincare product and getting to know their skin type. LN’s Secret, a local business, is now running a Facebook account to widen its business platform. One of the best social media platforms, Facebook, can help sellers communicate well with their customers while engaging with their potential buyers. Soft sells, hard sells, and the starting teasers can be done well on the platform. By using this social media platform, we have provided 7 teasers, 16 postings for hardsell and softsell. We implemented AIDCA and TISCta separately using various methods by writing the title on the post. We edit all the graphics using Canva. A more in-depth explanation is in progress below.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Mat Ropi, Nurin Jazlina
2021849562
Kamal, Khairunnisa
2021855622
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Jalil, Zainah
124245
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks > Online social networks
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Keywords: Principles of Entrepreneurship (ENT530); Social media portfolio; Online business; Local beauty product; Skin care
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/62058
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