Daud, Siti Sarah
(2022)
Philips 3200 LatteGo / Siti Sarah Daud.
[Entrepreneurship Project]
(Unpublished)
Abstract
This assignment is about identifying the problem with the product. The company that I have chosen is Philips. From their variety of products, I have chosen the Philips 3200 LatteGo to do my analysis. In this case study, I have done the SWOT analysis to identify the strength, weaknesses, opportunities, and threats of the Philips 3200 LatteGo. The main problem I identified on this Philips 3200 LatteGo is that the machine produces low quality taste of coffee, unlike the other coffee machines, I can come up with the best solution which is using the same system as it already has and upgrade the machine by doing a joint-venture with Nespresso.
Item Details
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Daud, Siti Sarah UNSPECIFIED |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty T Technology > T Technology (General) > Industrial research. Research and development |
| Divisions: | Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Computer and Mathematical Sciences |
| Keywords: | Philips ; 3200 LatteGo ; Low Quality Taste |
| Date: | 17 June 2022 |
| URI: | https://ir.uitm.edu.my/id/eprint/61891 |
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