Philips 3200 LatteGo / Siti Sarah Daud

Daud, Siti Sarah (2022) Philips 3200 LatteGo / Siti Sarah Daud. [Entrepreneurship Project] (Unpublished)

Abstract

This assignment is about identifying the problem with the product. The company that I have chosen is Philips. From their variety of products, I have chosen the Philips 3200 LatteGo to do my analysis. In this case study, I have done the SWOT analysis to identify the strength, weaknesses, opportunities, and threats of the Philips 3200 LatteGo. The main problem I identified on this Philips 3200 LatteGo is that the machine produces low quality taste of coffee, unlike the other coffee machines, I can come up with the best solution which is using the same system as it already has and upgrade the machine by doing a joint-venture with Nespresso.

Metadata

Item Type:	Entrepreneurship Project
Creators:	Creators Email / ID Num. Daud, Siti Sarah UNSPECIFIED
Subjects:	H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty T Technology > T Technology (General) > Industrial research. Research and development
Divisions:	Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Computer and Mathematical Sciences
Keywords:	Philips ; 3200 LatteGo ; Low Quality Taste
Date:	17 June 2022
URI:	https://ir.uitm.edu.my/id/eprint/61891