Abstract
AN Scarves is an online business that sell hijab scarf in social media platform which is Facebook. The business was led by two people and established in the year 2021. AN Scarves is a dropship under Geeta HQ brand that provide many kinds of scarf for Muslimah such as shawls and inner neck. AN Scarves sells a variety of scarves that are suitable for wearing in Malaysian weather and even follow the latest and fashionable trends. The material produced is typically of good quality and appropriate for a wide range of age groups. Mayaa Eyelash Cotton Shawl, Leka Chiffon Shawl, Mini Pleated Shawl, and Inner Neck are among the items available from this business. The offered prices are cheap and affordable. AN Scarves' products are suited for all age groups, whether they are working or students. Furthermore, we offer a variety of information posts to our customers, such as different types of hijab tutorials in Facebook posts to those who wish to wear a hijab for the first time and those who want to develop their hijab style. Customers benefit from the sharing since it helps them comprehend the many sorts of scarf, as well as obtain some knowledge about the different styles of hoods, beneficial tips, and so on. We created our marketing campaign on Facebook by posting seven teasers, 16 hard sell posts, and 16 soft sale posts with graphics. We create product information with AIDCA for hard sell and TISCTA for soft sale. We use the Canva application to create visually attractive visuals for social media posts.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Amir Hamzah, Alia Natasha 2021480938 Mohd Ranizal, Anis Iwani 2021488764 |
Contributors: | Contribution Name Email / ID Num. Advisor Jalil, Zainah 124245 |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks > Online social networks |
Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
Keywords: | Principles of Entrepreneurship (ENT530); Social Media Portfolio; Online business; Scarf for Muslimah; Ready-to-wear |
Date: | 2022 |
URI: | https://ir.uitm.edu.my/id/eprint/61873 |
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