Abstract
The Multifunctional Lunch Box was born out of the idea of Smart Enterprise, which is our new company that implements lunch box product innovation. The change could begin at lunchtime. We want to provide day-to-day solutions to improve customer quality time while creating better technologies that leverage customer needs. It seems like a pretty simple concept. Thus, we plan to design a multi-functional lunch box and sell it to the world to make a lunch change. We want to be a top-value technology supplier of multi-functional lunch boxes in Malaysia to our customers. Therefore, by using our lunch box each year, the Multifunctional Lunchbox provides convenience at one time while saving time for the community. We design, build and bring to market for change at lunchtime while leveraging increasingly advanced technologies such as using batteries on lunch boxes to cook rather than cook in the kitchen. Multifunctional lunchboxes also are part of a plastic pollution solution. The journey towards new habits can start anywhere. We are delighted that our lunch boxes have empowered tens of thousands of target markets to say goodbye to traditional lunchboxes. However, providing our technology-friendly lunch boxes will help people and encourage them to cook anytime and anywhere as well as simplify their lives. The company is managed by a partnership at NU Sentral, Kuala Lumpur, and this partnership agreement was set up to ensure that all business operations run smoothly. As we know there are many types of lunch boxes out there with different shapes and sizes and that is why we are thinking to innovate lunchboxes into chargeable lunchboxes that use the chargeable battery for cooking or heating various types of food. Therefore, it is very suitable for families, university students and workers because of its compact size, can cook and heat food, providing USB for phone charging and its unique benefit which is the use chargeable battery. The Multifunctional Lunchbox's easy-open lid is ideal for tiny hands, but it seals securely enough that it can be placed into a backpack or tote bag without trouble. Competitors such as Khind have been in the market since time immemorial as one of the main focuses of society in finding household and electrical goods. Therefore, the Smart Enterprise market covers all the major market players in the form of competitive advantages and in terms of technological advancements. Our primary goal for the first year of operation is to generate more than 50% of sales from production. We create a product that is not only convenient for everyone but constantly strive to develop new strategies to exceed our customers' expectations.
Metadata
Item Type: | Entrepreneurship Project |
---|---|
Creators: | Creators Email / ID Num. Hasan Basri, Nur Azuasyuhada 2020959543 Razuam, Raihana Syakirin 2020967567 Surani, Nurul Natasya 2020952671 Abd Karim, Nur Ummaira 2020702825 A Raman, Nur Anisah 2020904381 |
Contributors: | Contribution Name Email / ID Num. Advisor Jalil, Zainah 124245 |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing |
Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
Keywords: | Principles of Entrepreneurship (ENT530); Business plan; Product innovation; Lunch box |
Date: | 2022 |
URI: | https://ir.uitm.edu.my/id/eprint/61870 |
Download
61870.pdf
Download (163kB)