Abstract
Royal Perfume is a new online business that is mainly focus on Facebook platform that is used to updated and sell its products. The main activity for this business is selling the perfume to the customers. The main idea is to sell perfume came from the brainstorming by two partner which are Adi Akmal and Aqiem. They want to solve the problem that faced by the customer which is odor smell. We are targeted customer age from 18 years old to 55 years old and all range of income but foully on middle income. Our address at D-6082 Km4 Lot 416 Padang Temu, 75050 Melaka.
Our main activities is selling the perfume. Our contact is 013-6718242 or through Gmail which is mraqiemrazali@gmail.com. Royale Perfume is a partnership proprietorship. It is a new start-up business that has just begun operation. Thus, the entirety of the work, from establishment to graphic design and social management are by done by 2 people. For Royal Perfume’s vision is to be known as the company that provides scent and flavour features that express the unique character of every individual, place, and experience. For their mission want to provide fragrance and flavour features that support the values and lifestyles of every man and woman on every continent. Royal Perfume’s product price is only RM 70 for each product which is affordable for all customers. We offer the same price for all flavour or scent. This is because every customer has their own favourite scent. We charge RM5 additional if need us to delivery to your doorstep but specifically in Malacca. For those who outside Malacca do not have to worry because we also provide postage which is RM10 for peninsular Malaysia and RM15 for east Malaysia. Royal Perfume frequently posts on their Facebook page and communicate with their customers through the online platform such as Whatsapp. In their posting, they include the posting teaser, hard sell and soft sell and they need to variety thier posting in onder to attract the customer.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Mohamad Shukri, Muhamad Adi Akmal 2021488788 Razali, Muhammad Aqiem 2021897774 |
Contributors: | Contribution Name Email / ID Num. Advisor Jalil, Zainah 124245 |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing |
Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
Keywords: | Principles of Entrepreneurship (ENT530); Social media portfolio; Perfume; Online business |
Date: | 2022 |
URI: | https://ir.uitm.edu.my/id/eprint/61864 |
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