Abstract
Aesthetique Skincare is an online business that began as a Facebook partnership. The business's aim is on beauty and skincare items. Aesthetique Skincare provided are a variety of skin care products such as scrubs, serums, lips treatments, and all-over mists that are friendly used on your body, hair, and even your clothes. The purpose of Aesthetic Skincare will always be to deliver the greatest to everyone with whomever we come into touch with while also supporting the environment in which we live. Also, customers no need to worry about the ingredients in our product because Kementerian Kesihatan Malaysia (KKM) has certified all our products, and loyal customers have offered lovely comments. Aesthetique Skincare chose Facebook as our platform since a Facebook account allows it to broaden its business platform while reaching a larger audience. As we know, Facebook is one of the top social media platforms for sellers as their alternative ways to get effectively engage with their consumers while engaging with new purchasers. Furthermore, it is the largest source of entertainment worldwide. Because Facebook is a worldwide social networking platform with users from all over the world, geography isn't an issue. Important is soft sells, hard sells, and the initial teasers may be executed on the platform to attract more customers of all ages. We built up our marketing campaign on Facebook to improve the Aesthetique Skincare business engagement with customers by giving 7 posting teasers, 17 graphics and postings for soft sell, and 17 postings for the hard sell. We also met the AIDCA and TISCta requirements in various ways, including writing a caption for the content posting and developing the images ourselves. Then, we create a strategy to ensure that the timing for our business posts matches the market's evolution to customers notices our business. Aesthetique Skincare is aiming for a female and male market sector. Gender is not a barrier to skin disorders. Because hormones lead women to have terrible skin, women outnumber males, but we must remember those skin problems such as acne, breakout skin, and others can affect men as well, depending on their skin type. As a result, we've created a skincare product that's ideal for both men and women. The products also can be utilized by people of all ages, beginning with teens. Aside from offering skincare, Aesthetique Skincare also helps others by giving a lot of information. We as a skin consultation will propose a personalized skincare strategy to assist enhance the texture, tone, and overall look of our customer’s skin.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Baharuddin, Anis Nabilasyahira 2020959831 Kamaruddin, Nor Syuhadah 2020952929 |
Contributors: | Contribution Name Email / ID Num. Advisor Jalil, Zainah 124245 |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing T Technology > TT Handicrafts Arts and crafts > Hairdressing, barbering, beauty culture, cosmetology, etc. Including beauty shop practice |
Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
Keywords: | Principles of Entrepreneurship (ENT530); Social Media Portfolio; Skincare; Online business |
Date: | 2022 |
URI: | https://ir.uitm.edu.my/id/eprint/61843 |
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