Skin & Bodycare / Anis Nabilasyahira Baharuddin and Nor Syuhadah Kamaruddin

Baharuddin, Anis Nabilasyahira and Kamaruddin, Nor Syuhadah (2022) Skin & Bodycare / Anis Nabilasyahira Baharuddin and Nor Syuhadah Kamaruddin. [Entrepreneurship Project] (Unpublished)

Abstract

Aesthetique Skincare is an online business that began as a Facebook partnership. The business's aim is on beauty and skincare items. Aesthetique Skincare provided are a variety of skin care products such as scrubs, serums, lips treatments, and all-over mists that are friendly used on your body, hair, and even your clothes. The purpose of Aesthetic Skincare will always be to deliver the greatest to everyone with whomever we come into touch with while also supporting the environment in which we live. Also, customers no need to worry about the ingredients in our product because Kementerian Kesihatan Malaysia (KKM) has certified all our products, and loyal customers have offered lovely comments. Aesthetique Skincare chose Facebook as our platform since a Facebook account allows it to broaden its business platform while reaching a larger audience. As we know, Facebook is one of the top social media platforms for sellers as their alternative ways to get effectively engage with their consumers while engaging with new purchasers. Furthermore, it is the largest source of entertainment worldwide. Because Facebook is a worldwide social networking platform with users from all over the world, geography isn't an issue. Important is soft sells, hard sells, and the initial teasers may be executed on the platform to attract more customers of all ages. We built up our marketing campaign on Facebook to improve the Aesthetique Skincare business engagement with customers by giving 7 posting teasers, 17 graphics and postings for soft sell, and 17 postings for the hard sell. We also met the AIDCA and TISCta requirements in various ways, including writing a caption for the content posting and developing the images ourselves. Then, we create a strategy to ensure that the timing for our business posts matches the market's evolution to customers notices our business. Aesthetique Skincare is aiming for a female and male market sector. Gender is not a barrier to skin disorders. Because hormones lead women to have terrible skin, women outnumber males, but we must remember those skin problems such as acne, breakout skin, and others can affect men as well, depending on their skin type. As a result, we've created a skincare product that's ideal for both men and women. The products also can be utilized by people of all ages, beginning with teens. Aside from offering skincare, Aesthetique Skincare also helps others by giving a lot of information. We as a skin consultation will propose a personalized skincare strategy to assist enhance the texture, tone, and overall look of our customer’s skin.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Baharuddin, Anis Nabilasyahira
2020959831
Kamaruddin, Nor Syuhadah
2020952929
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Jalil, Zainah
124245
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
T Technology > TT Handicrafts Arts and crafts > Hairdressing, barbering, beauty culture, cosmetology, etc. Including beauty shop practice
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Keywords: Principles of Entrepreneurship (ENT530); Social Media Portfolio; Skincare; Online business
Date: 2022
URI: https://ir.uitm.edu.my/id/eprint/61843
Edit Item
Edit Item

Download

[thumbnail of 61843.pdf] Text
61843.pdf

Download (191kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number

61843

Indexing

Statistic

Statistic details