Oyasumi Sleepwear Enterprise / Nur Fatin Nabila Ahmad Fuad … [et al.]

Ahmad Fuad, Nur Fatin Nabila and Md Razalli, Nurul Ridwana and Roslan, Nuriffah Nafisah and Ghazali, Hafizatul Husna (2021) Oyasumi Sleepwear Enterprise / Nur Fatin Nabila Ahmad Fuad … [et al.]. [Entrepreneurship Project] (Unpublished)

Abstract

Our business name is Oyasumi Sleepwear and our main activity is selling sleepwear. This business is founded on a partnership structure, with four (4) members holding significant positions inside the organisation, including the Chief Executive Officer (CEO), Marketing Executive, Financial Executive, and Operations Executive. Our store is located at 26, Jalan Rodat 3/KU5, Bandar Bukit Raja, 41050, Klang, Selangor. The chosen location can be considered as strategic since it is in the centre of the city, where we can benefit from nearby businesses and their foot traffic. It also will help to improve our company's quality and culture and will be easily accessible to our customers. We also able to acknowledge our competitor and their weakness such as PyjamasParty that failed to provide various types of pyjamas and the design is outdated. Other than that, Esabelpyjamas is new in the market and does not have loyal customers. Our business simply offering basic satin pyjamas, with the goal of enhancing women's everyday wear by combining sumptuous fabrics with appealing designs that would allow our customer to appear and feel effortlessly glamorous. In addition, we offer the latest design to fulfil customer needs. We will be quick to respond to issues raised by our customers so they know their concerns are being addressed completely and promptly. Going the additional mile and demonstrating a genuine interest in our customers helps to foster customer loyalty and trust, all of which contribute to a more fruitful business relationship.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Ahmad Fuad, Nur Fatin Nabila
2020359607
Md Razalli, Nurul Ridwana
2020595039
Roslan, Nuriffah Nafisah
2020149869
Ghazali, Hafizatul Husna
2020721287
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Jalil, Zainah
124245
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
R Medicine > RA Public aspects of medicine > Public health. Hygiene. Preventive Medicine > Personal health and hygiene. Including clothing, bathing, exercise, travel, nutrition, sleep, sex hygiene
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Keywords: Principles of Entrepreneurship (ENT530); Business Plan; Sleepwear; Pyjama
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/61840
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