Abstract
Our business name is Oyasumi Sleepwear and our main activity is selling sleepwear. This business is founded on a partnership structure, with four (4) members holding significant positions inside the organisation, including the Chief Executive Officer (CEO), Marketing Executive, Financial Executive, and Operations Executive. Our store is located at 26, Jalan Rodat 3/KU5, Bandar Bukit Raja, 41050, Klang, Selangor. The chosen location can be considered as strategic since it is in the centre of the city, where we can benefit from nearby businesses and their foot traffic. It also will help to improve our company's quality and culture and will be easily accessible to our customers. We also able to acknowledge our competitor and their weakness such as PyjamasParty that failed to provide various types of pyjamas and the design is outdated. Other than that, Esabelpyjamas is new in the market and does not have loyal customers. Our business simply offering basic satin pyjamas, with the goal of enhancing women's everyday wear by combining sumptuous fabrics with appealing designs that would allow our customer to appear and feel effortlessly glamorous. In addition, we offer the latest design to fulfil customer needs. We will be quick to respond to issues raised by our customers so they know their concerns are being addressed completely and promptly. Going the additional mile and demonstrating a genuine interest in our customers helps to foster customer loyalty and trust, all of which contribute to a more fruitful business relationship.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Ahmad Fuad, Nur Fatin Nabila 2020359607 Md Razalli, Nurul Ridwana 2020595039 Roslan, Nuriffah Nafisah 2020149869 Ghazali, Hafizatul Husna 2020721287 |
Contributors: | Contribution Name Email / ID Num. Advisor Jalil, Zainah 124245 |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning R Medicine > RA Public aspects of medicine > Public health. Hygiene. Preventive Medicine > Personal health and hygiene. Including clothing, bathing, exercise, travel, nutrition, sleep, sex hygiene |
Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
Keywords: | Principles of Entrepreneurship (ENT530); Business Plan; Sleepwear; Pyjama |
Date: | 2021 |
URI: | https://ir.uitm.edu.my/id/eprint/61840 |
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