Chocodap / Nur Syakira Amirah Shahrul Naza

Shahrul Naza, Nur Syakira Amirah (2021) Chocodap / Nur Syakira Amirah Shahrul Naza. [Entrepreneurship Project] (Unpublished)


Chocodap's is a company that specialises in high-quality chocolates. We make a variety of chocolates that are well-known to the general population. We are also excited to create additional unique flavours that will appeal to a wide range of folks. I chose to join Chocodap's team because I believe this chocolate-selling business has the potential to grow successfully over time. This is due to the fact that chocolate is one of the most popular food among individuals of all ages.
In addition, Chocodap's also allows a large number of people to be a part of them (agent or dropship). This is due to the fact that Chocodap's is Malaysia's first online chocolate business. They don't conduct in-store sales; instead, they sell chocolate items completely online. As a result, they require the services of an agent or a dropship in order to expand the business. Chocodap’s founder has created a variety of organisations. Agents can have a variety of levels and titles, including king, general, commando, and even captain. Chocodap’s has also managed to recruit agents and dropship in a variety of locations. Having a large number of agents and dropship is advantageous because the more people who promote Chocodap's brand chocolate, the more customers would want to purchase from Chocodap's.
Our target market is a group of people who enjoy chocolate in a variety of tastes and are concerned about its quality. In order to delight customers, Chocodap's will always place a high value on the quality of the chocolate that be produces. Chocodap's is very active on social media platforms such as Facebook, Instagram, Telegram, and others. This is due to the fact that Chocodap's was the first company in Malaysia to offer chocolate online.
Lastly, Mr. Farhan Zainuddin, the Chief Executive Officer (CEO), and Puan May Sarah, the founder, are committed to establishing a good business that benefits all partners, particularly customers, agents, and dropship. They apply a culture of teamwork such as “Respect Each Other’s, Help Each Other’s, Success Together Gather.”


Item Type: Entrepreneurship Project
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Shahrul Naza, Nur Syakira Amirah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
T Technology > TX Home economics > Cooking > Baking. Confectionery > Confectionery
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: Chocodap, sales, facebook, chocolates, confectionery
Date: 2021
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