Panasonic: refrigerator / Nur Khaira Ahmad Shah

Ahmad Shah, Nur Khaira (2022) Panasonic: refrigerator / Nur Khaira Ahmad Shah. [Entrepreneurship Project] (Unpublished)

Abstract

This assignment is about identifying the problem with the refrigerator from Panasonic Company. I have chosen the 2-door Bottom Freezer Refrigerator NR-BX421WGKM Glass Door Series as my reference in doing this assignment. In this case study I have learnt and used the SWOT analysis to identify the core strengths, weaknesses, opportunities and threats of the refrigerator that lead to new ideas for improvement of the company. The major issue that I discovered was no installation service provided for the customer. The solution that I have recommended was increase the number of retailers for Panasonic’s Refrigerator. This solution also indirectly helps them to grow their business in Malaysia.

Metadata

Item Type:	Entrepreneurship Project
Creators:	Creators Email / ID Num. Ahmad Shah, Nur Khaira UNSPECIFIED
Subjects:	H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty T Technology > T Technology (General) > Industrial research. Research and development
Divisions:	Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Computer and Mathematical Sciences
Keywords:	Panasonic ; Freezer Refrigerator NR-BX421WGKM ; No Installation
Date:	16 June 2022
URI:	https://ir.uitm.edu.my/id/eprint/61810