Sudeebytira / Nur Atira Jamaludin

Jamaludin, Nur Atira (2021) Sudeebytira / Nur Atira Jamaludin. [Entrepreneurship Project] (Unpublished)


Sudeebytira sell products with the brand Sudee. World Prominences Sdn. Bhd. is the owner and manufacturer of Sudee products and they produce ready-made spice premixes. In Sudeebytira we sell two types of spices that focused on the Korean Cuisine which are Spicy Buldak Sauce and Kimchi Jjigae. Spicy Buldak Sauce is a spicy and sweet sauce that goes well with fried chicken while Kimchi Jjigae is a Kimchi stew that can be eaten with seafood or vegetables.
We choose to focus on selling Korean Cuisine ready-made spices because the demand for Korean Cuisine in Malaysia is currently rising. Therefore, we are determined to produce the best quality and halal Korean Cuisine for Malaysian to enjoy.
Our target market is a group of people who love to eat Korean food or for busy parents who want to make delicious food that require less time. Our customer can get access to our products by using courier services and we make sure that our customers receive our products immediately without any delay.
Sudeebytira Facebook Page also have reached 150 likes since our first day of launching. We get the best response and feedback from our customers as they always satisfied with our products. That is because, we always pay attention to the quality and taste of our products. Furthermore, we always try our best to provide the best services for our customers to ensure that they are satisfied.
Our marketing strategy is focusing on media socials such as Facebook, Instagram and Website. We are hoping that our company could collaborate with others Korean restaurant in order to strive for success and gained valuable experiences.
Other than that, Sudeebytira is accessible in Rawang, Selangor to make it easier for customers to drop by and pick their orders. Lastly, our founder which is Nur Atira Jamaludin are dedicated in running this business. She is hardworking and have many strategic plans in making this business successful by focusing on the marketing and operation of the business. Nur Atira Jamaludin always believe that customers satisfaction is Sudeebytira first priorities.


Item Type: Entrepreneurship Project
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Jamaludin, Nur Atira
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
T Technology > TX Home economics > Nutrition. Foods and food supply > Condiments, spices, etc. General works
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: Sudeebytira, facebook, sales, spices, Korean Cuisine, Spicy Buldak Sauce, Kimchi Jjigae
Date: 2021
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