Nims Adeliciousz / Najla Sahira Amirrulaizan

Amirrulaizan, Najla Sahira (2021) Nims Adeliciousz / Najla Sahira Amirrulaizan. [Entrepreneurship Project] (Unpublished)


Nims Adeliciousz was established in 2014. Nims Adeliciousz is an online business that sells Nims Crispy Choco Jar/Tub in various cereal products such as Coco Rice, Mini Coco Crunch, Coco Ball and Coco Crisp. This product uses grains because it is very popular with everyone regardless of age and this is the main reason why NIMS chose to manufacture this product. The grains produced are not only one type but also various types and this can give customers the option to buy whichever is according to their tastes. People usually eat cereal with milk for breakfast but NIMS has made its product different from others by offering high quality chocolate coated cereal that has a premium taste. It can be said that this is one of their competitive advantages. Apart from that, NIMS also uses different and attractive packaging. Not only that, they will make sure that their products reach the customers safely. Thus, the packaging is carefully done and guaranteed safe.
Tengku Norhanim is the owner of this business and is also the owner of Nims Adeliciousz company. She has been involved into the Crispy Choco Jar/Tub business while studying at Universiti Malaya (UM) and she runs this business together with her partner, her own husband. At Nims Adeliciousz, they have stockists, lead agents, agents and even dropships. I am also one of their agents in Kajang, Selangor. I will get all the stock through my stockist while my stockist got it from Headquarters of Nims Adeliciousz. Nims Adeliciousz is headquartered in Klang, Selangor. They will send the stocks to their agents using the J&T Express service.
Nims Adeliciousz’s hope is to be able to attract more loyal customers by maintaining its monthly sales forecast. Therefore, they take it very seriously and ensure that all products must be of high quality and more importantly provide the best service to all their customers. As such, they promise the best products on the market while maintaining the “premium flavour” of chocolate at an affordable price. The price is set according to the type of grain chosen by the customer and they also offer great deals such as buying a lot will get a cheap price. In the future, they expect to have a wide range of products that they can offer to their customers so that customers stay loyal. Nims Adeliciousz is always at their best to sustain this market and are always looking for new strategies to succeed.


Item Type: Entrepreneurship Project
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Amirrulaizan, Najla Sahira
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
T Technology > TX Home economics > Cooking > Baking. Confectionery > Confectionery
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: Nims Adeliciousz, facebook, sales, confectionery, chocolate, choco jar
Date: 2021
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