Rendang Tok Opahder Jass / Khairunnisa Abdul Rahman

Abdul Rahman, Khairunnisa (2021) Rendang Tok Opahder Jass / Khairunnisa Abdul Rahman. [Entrepreneurship Project] (Unpublished)


Rendang Tok Opahder Jass is a small and home-based business operated by my family. My aunt is the cooker who utilized her skills and use them to open a business. Her special skill is cooking Rendang Tok by using a traditional family recipe from Lambor, Perak. With the traditional way and taste of rendang, make their customer repeat the order. This rendang also cooks by my aunt only. Nobody allows trying to improvise the taste. It is because she wanted to keep the consistency of the taste of the rendang. This rendang business has been started in 2019 until now. This business-main marketing strategy via social media.
This rendang is very liked by the people because most of the feedback from the customer is very positive. All the ingredients that we used are very high quality. The price range also reasonable because as we know “Daging Batang Pinang” beef tenderloin is very expensive at the market. So, the price that we sell the rendang is very reasonable.
Since 2019, the order keeps increasing especially during 2021 “Hari Raya”. The demand for the rendang is so high. We even stated that she even turns down some of the orders because we cannot cope with a large number of orders as she the only cooker. Even “Hari Raya” already finished, the demand still keeps going as of July 2021.


Item Type: Entrepreneurship Project
Email / ID Num.
Abdul Rahman, Khairunnisa
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
T Technology > TX Home economics > Cooking, Malay
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: Rendang Tok Opahder Jass, facebook, sales, Rendang, Malay cook, Traditional dish
Date: 2021
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