Nik Mohamed Fakhruddeen, Nik Farisya
(2022)
Huawei / Nik Farisya Nik Mohamed Fakhruddeen.
[Entrepreneurship Project]
(Unpublished)
Abstract
This case study is concerning to identify the flaws found in the product. The brand that I have chosen is Huawei by Huawei Technologies Co., Ltd. Among all the products they have produce, I decided to proceed with one of its newest PCs products which is Huawei Matebook X Pro 2020 to do my analysis. In this case study, the SWOT analysis of Huawei Matebook X Pro to identify its strength, weaknesses, opportunities and threats have been done. Through observation made, the main problem found in Huawei Matebook X Pro is its lack of exposure cause by poor product marketing by Huawei. In analyzing this problem, I have come out with the best solution which is to improve the advertising of Huawei Matebook X Pro by different marketing strategies.
Item Details
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Nik Mohamed Fakhruddeen, Nik Farisya UNSPECIFIED |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty T Technology > T Technology (General) > Industrial research. Research and development |
| Divisions: | Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Computer and Mathematical Sciences |
| Keywords: | Huawei ; Matebook X Pro 2020 ; Poor Product |
| Date: | 15 June 2022 |
| URI: | https://ir.uitm.edu.my/id/eprint/61706 |
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