Huawei / Nik Farisya Nik Mohamed Fakhruddeen

Nik Mohamed Fakhruddeen, Nik Farisya (2022) Huawei / Nik Farisya Nik Mohamed Fakhruddeen. [Entrepreneurship Project] (Unpublished)


This case study is concerning to identify the flaws found in the product. The brand that I have chosen is Huawei by Huawei Technologies Co., Ltd. Among all the products they have produce, I decided to proceed with one of its newest PCs products which is Huawei Matebook X Pro 2020 to do my analysis. In this case study, the SWOT analysis of Huawei Matebook X Pro to identify its strength, weaknesses, opportunities and threats have been done. Through observation made, the main problem found in Huawei Matebook X Pro is its lack of exposure cause by poor product marketing by Huawei. In analyzing this problem, I have come out with the best solution which is to improve the advertising of Huawei Matebook X Pro by different marketing strategies.


Item Type: Entrepreneurship Project
Email / ID Num.
Nik Mohamed Fakhruddeen, Nik Farisya
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
T Technology > T Technology (General) > Industrial research. Research and development
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Computer and Mathematical Sciences
Keywords: Huawei ; Matebook X Pro 2020 ; Poor Product
Date: 15 June 2022
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