Huawei / Nik Farisya Nik Mohamed Fakhruddeen

Nik Mohamed Fakhruddeen, Nik Farisya (2022) Huawei / Nik Farisya Nik Mohamed Fakhruddeen. [Entrepreneurship Project] (Unpublished)

Abstract

This case study is concerning to identify the flaws found in the product. The brand that I have chosen is Huawei by Huawei Technologies Co., Ltd. Among all the products they have produce, I decided to proceed with one of its newest PCs products which is Huawei Matebook X Pro 2020 to do my analysis. In this case study, the SWOT analysis of Huawei Matebook X Pro to identify its strength, weaknesses, opportunities and threats have been done. Through observation made, the main problem found in Huawei Matebook X Pro is its lack of exposure cause by poor product marketing by Huawei. In analyzing this problem, I have come out with the best solution which is to improve the advertising of Huawei Matebook X Pro by different marketing strategies.

Metadata

Item Type:	Entrepreneurship Project
Creators:	Creators Email / ID Num. Nik Mohamed Fakhruddeen, Nik Farisya UNSPECIFIED
Subjects:	H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty T Technology > T Technology (General) > Industrial research. Research and development
Divisions:	Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Computer and Mathematical Sciences
Keywords:	Huawei ; Matebook X Pro 2020 ; Poor Product
Date:	15 June 2022
URI:	https://ir.uitm.edu.my/id/eprint/61706