Abstract
Banana Crunch is a company that sells bananas rolled together in spring roll wrappers (Kulit Popiah) in a deep fry. The outer texture is crunchy and the inside is a soft warm banana. Banana Crunch products are 100% banana crunchy and bring natural taste, desirable visual and crunchy texture. The taste and sweetness of banana comes from 100% bananas, with no added flavour. Banana Crunch is usually served as a dessert that has the perfect topping and texture, sweet, crunchy and satisfying. Banana Crunch's major goal is to provide customers with the greatest premium flavour of topping. The main objective of Banana Crunch is to serve customers with the best premium taste of topping. We also offer creativity and innovation of bananas into special ones without changing its cheap price. We sell a variety of interesting toppings such as Nestum, Cornflakes, Milo, Oreo, Nutella and White Chocolate. We also have a New Year special menu which is Biscoff, Creamy Salted Caramel, Strawberry, Tiramisu and Cheese. Banana Crunch is the most affordable and delicious product that is made of a good quality. We sell a variety of toppings at an affordable price compared to the market price. The Banana Crunch topping can give satisfaction to the customer because we have a variety of toppings that customers can choose to make it more attractive and delicious. We decided to use “Banana Crunch” for our product because we want to sell more in the future and make it easy for customers to remember our company name. Banana Crunch is a high demand snack among teenagers and adults because of the quality and our homemade caramel sauce that give a fantastic taste. One of our best seller toppings are Creamy salted caramel that have a unique combination taste that our customers enjoyed. We also create interesting packaging for our customers to carry to the workplace during lunch hour, as well as label our design "Panas panas lagi sedap" for our products to present it as Banana Crunch tagline. Since the opening, flavoured Nutella, Milo, Creamy salted caramel and Cheese have received excellent comments from customers and inspired us to sell more. The growing demand for our items has resulted in significant sales income for our company. Banana Crunch has made the wise decision to keep this flavour. In addition, we market Banana Crunch mostly on Facebook since it is the most effective medium. It has a large number of users and is independent of demographic features. We used this medium to raise awareness of Banana Crunch and increase sales. We market Banana Crunch on the Banana Crunchiee Facebook page by conducting teaser posts, soft sells, and hard sells.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Mohd Sukeri, Nur Alya Syafiqah 2020618732 Abu Hassan, Noor Lyanah 2020899802 |
Contributors: | Contribution Name Email / ID Num. Advisor Mohd Nordin, Noorain 324508 |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks |
Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
Keywords: | Pinciples of entrepreneurship (ENT530); Social media portfolio; Banana crunch; Snack |
Date: | 2022 |
URI: | https://ir.uitm.edu.my/id/eprint/61700 |
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