W & H Group / Muhammad Salahudin Abd Latiff ... [et al.]

Crab wholesaler or suppliers are not a new business in Malaysia. In Sabah where crabs are abundant, has lead to the opportunity of involving in such business since crabs are of great economic value for good. The potential for commercial production and the lure of high profits have accelerated our interest in this business. The purpose of our business is to breed and supply crab at appropriate prices to fulfill the demands of the market. A general survey revealed that crab food products are a potential answer to the growing problem of world dietary animal- protein shortage. Thus, a possible business that can be developed from the survey is fish supplier. This include in our business objectives which is to help the local industry of crab based product obtained their crab supply. Also our business objectives is to compete with non-bumiputera wholesaler and supplier who monopolized the market. All these have bought us to a vision of becoming an outstanding bumiputera's company in Sabah which dealing with wholesales and supplies of crab of great extent. From our observation, there is substantial market for fresh crabs as there are continuous and high demands for crabs everyday of regardless event. Therefore, this business has very wide market coverage. Our company supplied crabs at different places of selected markets within Kota Kinabalu area. Crabs of required amounts are bought by lorries for daily supply to the target area. This has given us advantages to increase profit in our business compared to other wholesaler/supplier.