Cinnamon Pastry House: case study: company analysis / Mohamad Bilal Zabani … [et al.]

Cinnamon Pastry House Enterprise is a "Halal" food product made by a Muslim firm in Kluang, Johor, that specializes in pastries and baked foods. This business was formed by Mohd Salleh in early 2019, and its manager, Muhammad Syahir, is in charge of them, as well as other employees. Every function in this organization plays a critical part in ensuring that the business runs smoothly and meets its objectives. Moreover, the main point here is we will analyze the Business Model Canvas for this company and identify the problems faced by the company. Plus, what they wanted to achieve in the future to ensure that their business could flow efficiently. The BMC concentrates the company's efforts on the strategic areas that are most important and will have the biggest influence on growth. Furthermore, we are going to explain the introduction of this case study assignment. In the introduction, we will go through the business model canvas in detail, and we will explain our main purpose of doing this assignment. Moving on to the next part, we will inform about the background of the company we have picked, we also will go into the details of how it was put together and who was involved. Moreover, in this case study also we will give some exposure to what kind of products and services that this company offers. In the following part, we give a deep explanation and some examples of the products and services. Next, we will explain the business strategy, their marketing strategy, and their operational strategy in the following part. Not just that, we will explain about their financial achievements, and their struggle to make a profit, especially during this pandemic. Subsequently, the most important part of this case study is, we will go through each of the components in the Cinnamon Pastry House’ BMC one by one. For instance, their customer segmentation, revenue streams, and many more. We will identify the challenges that this firm has based on the findings of our study on BMC. Then we will provide some recommendations for resolving the issue.