Cendol Pak Chaq Kie: case study: company analysis / Amirul Eiqmal Afi Mahmud Munir … [et al.]

A small business is chosen for this case study is a drink stall named Cendol Pak Chaq Kie. This stall offers their product to the customers which is cendol. Their setup stall is located at Kulim, Kedah. For the introduction part, its highlighted about the background and purposes of this case study. The context and aims of this case study are explained in the introduction section. As a result, the student will gain a better understanding of the advantages of studying Entrepreneurship and how to ensure that the product and services are able to attract customers, with a particular focus on the price of the products. The reader will learn more about the company's history and how the business got started in this case study report, which also mentions that Cendol Pak Chaq Kie was founded in November 2020. The founder of this business is Mr Muhammad Ilham Syahmi Bin Mohd Shuki and running the business with the help of his family. They decided to start their own business, did some study on how to advertise it, and then came up with the idea to serve Cendol. They also have their own social media platform to promote and receive feedback from all of their clients, which makes it easier for them to build their business. Nowadays, social media might be the ideal venue and platform for introducing a new business to customers. Every business must have its own planning in order to ensure that its stability is maintained. It is possible for a business to have flaws because there are so many inconvenient facilities and products available, but this does not rule out the possibility of the business achieving its own vision, mission, and goals. As a result, it's critical to keep track of the business’s strengths, weaknesses, opportunities, and dangers in order to avoid problems later on. A proper plan can be set up such as business model canvas to analyse the true potential of a business that can be utilized. From small to big business faced difficulties in running a business. So does Cendol Pak Chaq Kie' from the fact that they had troubles in operating their business such as depending only on good weather and having many competitions in selling the same type of produces. They do, however, come up with a solution to the problems. There will be about research findings and recommendations provided by the end of the report to help the company better in terms of their business.