Abstract
J'aime Sweets is a mash-up of two separate languages: French and English. "J'aime" means "I love," and when we mix it with "Sweets," we mean that the sweetness of the pastries we offer our clients might make them fall in love with us and desire to buy our products. We chose this name since it is appealing to people and is simple to say. Because of its originality, our firm name is very easy to remember. J'aime Sweets has a wide variety of pastries to choose from. All people of all ages can be attracted to authentic recipes and high-quality ingredients. Our pastries can be served at any time and for any occasion. Customers who enjoy the aroma of our baked goods in particular. We also want to keep the general public and students entertained by offering a product delivery service to colleges and homes, where we employ cash-on-delivery and online banking methods. J'aime Sweets was run by two people which are Mohamad Bilal Bin Zabani and Nurul Aini Binti Mat Noor, who shared the same love and enthusiasm. We chose Facebook as our platform to market and run our business because we established our company during the epidemic era. We also used social media to build our business and learned how to use Facebook to promote our business products such as teaser posters, soft sales, and hard sales. We've included thorough information on J'aime Sweets' Facebook page in our social media portfolio, including certification, the company's introduction, teaser posts, hard-sell posts, and soft-sell posts. J'aime Sweets, I believe, has a good chance of succeeding in the online sector and has a lot of room to grow in the future.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Zabani, Mohamad Bilal 2021149465 Mat Noor, Nurul Aini 2021112955 |
Contributors: | Contribution Name Email / ID Num. Advisor Wei Loon, Koe 251516 |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Electronic commerce H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks > Online social networks |
Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
Keywords: | Pinciples of entrepreneurship (ENT530); Social Media Portfolio; Pastries; Facebook |
Date: | 2022 |
URI: | https://ir.uitm.edu.my/id/eprint/61535 |
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