Case study of Philips / Muhammad Danish Ghazi Mohd Fakrurazi

Mohd Fakrurazi, Muhammad Danish Ghazi (2022) Case study of Philips / Muhammad Danish Ghazi Mohd Fakrurazi. [Entrepreneurship Project] (Unpublished)


The goal of this assignment is to identify the problem of a product. The company that I have chosen is Philips. From their vast selection of products, I have chosen the ADR620 dashcam for the analysis. In this case study, I have done the SWOT analysis to identify the strengths, weaknesses, opportunities, and threats of the ADR620. The primary issue that I have discovered with this ADR620 is that it has difficulties in navigating the application interface, unlike other Philips’ products such as their television, coffee machine, rice cooker, and many more. Based on the problem, the best solution that has been proposed is adding a touch screen feature to the ADR620 dashcam.


Item Type: Entrepreneurship Project
Email / ID Num.
Mohd Fakrurazi, Muhammad Danish Ghazi
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
T Technology > T Technology (General) > Industrial research. Research and development
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Computer and Mathematical Sciences
Keywords: Philips ; ADR620 Dashcam ; Touch Screen Feature
Date: 13 June 2022
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