Sudee / Nurul Afryna Zulkhairy ... [et al.]

Zulkhairy, Nurul Afryna and Mohammad Shukor, Nurul Izzati and Zulkiflee, Nurul Izzah and Adnan, Nur Safia and Shahrul Naza, Nur Syakirah Amirah and Jamaludin, Nur Atira (2021) Sudee / Nurul Afryna Zulkhairy ... [et al.]. [Entrepreneurship Project] (Unpublished)


Sudee is the brand name of World Prominence Sdn. Bhd. It is a business that produces ready-to-cook spices premixes. Besides that, it is a local product that produce high quality, Halal, and safe spices. Sudee is stand for Simple, Unique, Diverse, Excellent and Extraordinary. This product helps to lighten the burden of those who work in the affairs of daily cooking because all the products are already cooked. In addition, it only takes a little time to cook and for those who do not have the ability in cooking, the product produced is suitable for them. For their business and marketing strategy, they produce food products that everyone can try and purchase no matter what race or religion. They also produce products based on the current trends such as Korean foods. Nowadays, Korean foods is the most famous foods that everyone want to try. The products that they produce are “Japchae” means glass noodle, “Dakgangjeong” means sweet and spicy chicken, “Bulgogi” means stir-fried beef and “Kimchi Jigae” means kimchi stew. Other than that, for their marketing strategy, they involve in domestic and export market. For domestic market, they provide a win-win business partnership with present industrial customers, produce creative and innovative products with added-value features for retail business and in order to increase their sales, they also strengthen digital marketing team with an adequate knowledge and marketing materials. Moreover, for the export market, they want to make a collaboration with HORECA (abbreviation of Hotel, Restaurant, Café) in Saudi Arabia. Next, for their operational strategy, they have taken proactive step in filing up new important key departments as well as strengthening the existing departments while the supporting management staff were trained on quality management system, entrepreneurship and operating systems and tools. For the top management, they have a constant strategy which is fort folio of responsibilities. Furthermore, for their financial achievements we will see on their net sales, from 2015 to 2017 were decreased but it increased back in 2018 and decreased back in 2019. In 2015, Sudee achieved RM2,574 for their net sales. In 2016, they achieved RM2,528 and have a decrement of RM706 in 2017. Therefore, in 2018, their sales increase to RM1,985 and experienced a decrement in 2019 of RM79. Even so, they have their good profit-maintenance plan to ensure that their business growth and achieve the targets in the future. Lastly, in their financial achievements, it includes with their operating profit, profit before tax and net profit of World Prominence Sdn. Bhd.


Item Type: Entrepreneurship Project
Email / ID Num.
Zulkhairy, Nurul Afryna
Mohammad Shukor, Nurul Izzati
Zulkiflee, Nurul Izzah
Adnan, Nur Safia
Shahrul Naza, Nur Syakirah Amirah
Jamaludin, Nur Atira
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
T Technology > TX Home economics > Nutrition. Foods and food supply > Condiments, spices, etc. General works
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: SUDEE, case study, company, spices, Korean spices
Date: 2021
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