Mask On / Izazi Naqiyah Zol Arduan ... [et al.]

Zol Arduan, Izazi Naqiyah and Azman, Noradlina Afiza and Ahmad Kamil, Fatin Nursyuhada and Mohd Shahraen, Afiqah Nabilah and Mazli, Nur Afika and Yusri, Balqis Najiha (2021) Mask On / Izazi Naqiyah Zol Arduan ... [et al.]. [Entrepreneurship Project] (Unpublished)


Mask On is a partnership business. It is one of the business that sells customize face mask with variety of designs based on our customer’s needs. The purpose of this business is to keep our customer safe and healthy from virus. Our business owns a retail store and is available on a digital online platform. Mask On focuses on providing high quality 3-ply mask with variety of design and material to choose. We used “Mask On” as our company’s name because it clearly stated that the product we want to sell is related to face mask.
The business model canvas has helped us think about how to start a business. The benefits of using a business model canvas for new entrepreneurs are numerous, as the business becomes more structured and methodical. The business model canvas is a useful tool for comprehending a business model in an organised and easy-to-understand manner, also be utilised to better understand our own or a competitor's company model.
Hence, what makes us different from others is that the customers will receive the high quality mask, customize a face mask regarding any design they want without limit for orders, and suitable to all types of customers and affordable. We also have provided assistance for helping customer to buy our product such as asking about price, availability and more. These relationships are maintained through customer care executives interacting with customers through live chat at our website or WhatsApp so it can directly address customers concerns, questions, and issues. We use our website and Instagram and Facebook as our media platform for the customer to purchase our products. It is fashion customized mask suited for all people which is for women, men and children. So that our customer can be confident and stay stylish as well as be comfortable for wearing our cloth mask. What is more interesting about our Mask On is it will never disrupt or impact the medical-grade mask supply and you can save your money with just buying our fashion mask and can wear it many times.
In general, BMC has also become a very common tools in the development of the startup business plans. BMC consist with nine importance elements such as Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Activities, Key Resources, Key Partnerships and also Cost Structure. Business Model Canvas is a tools to create and also analyze business models. Furthermore, by using this Business Model Canvas, we can see roughly on the importance key of element that can we focus more.


Item Type: Entrepreneurship Project
Email / ID Num.
Zol Arduan, Izazi Naqiyah
Azman, Noradlina Afiza
Ahmad Kamil, Fatin Nursyuhada
Mohd Shahraen, Afiqah Nabilah
Mazli, Nur Afika
Yusri, Balqis Najiha
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
R Medicine > RA Public aspects of medicine > Public health. Hygiene. Preventive Medicine
T Technology > TT Handicrafts Arts and crafts > Home arts. Homecrafts. > Decorative crafts
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: Mask On, business, company, marketing, face mask
Date: 2021
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