Kroshetuna: case study: company analysis / Ain Zulaikha Abdul Karim … [et al.]

Kroshetuna is a sole proprietor business owned and founded by Nur Atina Zainal Binti Zainalabidin. The business is based in Negeri Sembilan which is a home-based business. The founder of this business is a graduate of International College of Music (ICOM) with a Degree in Foundation in Music and she is currently a full-time student taking her second degree majoring in Psychology. As of now, she is the only one who is managing the business. Kroshetuna is a small business in the category of fashion where they sell hand-made crochet products that varies from bucket hats to a cardigan. Miss Atina highlighted that Kroshetuna produces their products with fun and love. The name Kroshetuna is a combination of two items. Firstly, she includes the actual pronunciation of crochet which is “kroshe” and her being a big fan of sashimi specifically Tuna sashimi, she uses the name of the sashimi. Hence, that is how she came out with the name Kroshetuna for her business. These days, crochet is currently rising in trends and Kroshetuna took the advantage of the minor competition business and started with understanding how crochet works and that is how the inspiration to start a business occur to her. The business offers a custom-made product for their customers and produce the products according to the customer’s preference. In the near future, they are considering in bringing in new product categories such as knitting kit and sets. Kroshetuna is only operating on social media platform which is Instagram. It is the only one and sole way of the business to engage with their customers and clients. This is due to the limitations of being a full-time student that she is not able to give full attention towards the business. The business can only experience growth if they face the existing problems such as lack of manpower. The restrictions are visible since the product is hand-made and it requires full attention per one product. Another constraint is the lack of product knowledge within the community that is faced by the business. However, there are a few alternatives that are proposed such as hiring a worker, limiting the number of orders and using another social media platform to spread product knowledge in a community.