Surprise Café 4 U / Nurfarahdiba Nordin ... [et. al]

Nordin, Nurfarahdiba and Jaafar, Nurfazlina and Abdul Rahim, Nor Izzati and Abdul Rashid, Norafiqa and Norhamidi, Mohammad Amirul Ilman (2021) Surprise Café 4 U / Nurfarahdiba Nordin ... [et. al]. [Entrepreneurship Project] (Unpublished)


Surprise Café 4 U is a gift shop that specializes in event planning and is located at Jalan Tengku Ampuan Zabedah, Jalan 9D, Seksyen 9, 40100 Shah Alam. We specialize in a wide selection of high-quality items, from personalized gift boxes to customized event planning packages, all of which deliver a great degree of happiness to our clients.
Our brand image illustrates what clients want: a "cute & charming" appearance for their event planning and gifts. What makes our company stand out from other specialized retailers are our customized events and gift box services, our 'one-of-a-kind' product range, and our original and unique commodities. We also provide our services to everyone whether they are young or old at a low cost.
Over the past years, the demand for Surprise Café 4 U has exploded across Selangor, notably in Shah Alam. Due to the numerous workplaces, schools, colleges, and other working sectors, Shah Alam has a huge population.
The marketing strategy of Surprise Café 4 U aims to highlight the quality and value of our goods and services. Because many people in Shah Alam come from both high and lowincome families, we provide a low-cost option. As a result, we created a marketing plan that
targets low-income individuals, particularly students.
The five members of Surprise Café 4 U management are Nurfarahdiba, Nurfazlina, Nor Izzati, Norafiqa, and Mohammad Amirul Ilman. Our employees have little business experience, but we are certain that they will all do their best to keep our company on track. Instead of having distinct partners with various tasks and portfolios, these five partners will work together to manage the company.
On the other hand, we already have a business commitment plan in place to aggressively grow our company through social media. Our gift shop's product and service packages are sure to appeal to customers throughout Selangor, particularly in the Shah Alam area.


Item Type: Entrepreneurship Project
Email / ID Num.
Nordin, Nurfarahdiba
Jaafar, Nurfazlina
Abdul Rahim, Nor Izzati
Abdul Rashid, Norafiqa
Norhamidi, Mohammad Amirul Ilman
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
T Technology > TT Handicrafts Arts and crafts
T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc.
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: Surprise Café 4 U, company, marketing, gift shop, cafe
Date: 2021
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