Phillips / Irdina Syafiah Sujairi

Sujairi, Irdina Syafiah (2022) Phillips / Irdina Syafiah Sujairi. [Entrepreneurship Project] (Unpublished)

Abstract

This assignment is about identifying the problem with the product. The company that I have chosen is Philips. From the various products of the company, I have chosen the Philips Essential Airfryer XL for my analysis. In this case study I have done the SWOT analysis to identify the strengths, weaknesses, opportunities and threats of the Philips Essential Airfryer XL. The main problem that I identified with this product is that the customer is confused to use the preset modes. The best solution to this problem is to create a video tutorial on the YouTube channel.

Metadata

Item Type:	Entrepreneurship Project
Creators:	Creators Email / ID Num. Sujairi, Irdina Syafiah UNSPECIFIED
Subjects:	H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty T Technology > T Technology (General) > Industrial research. Research and development
Divisions:	Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Computer and Mathematical Sciences
Keywords:	Phillips ; Essential Airfryer XL ; Preset Modes
Date:	8 June 2022
URI:	https://ir.uitm.edu.my/id/eprint/61204