Samsung / Farah Najihah Mohamad Kamal

Mohamad Kamal, Farah Najihah (2022) Samsung / Farah Najihah Mohamad Kamal. [Entrepreneurship Project] (Unpublished)

Abstract

This assignment is about identifying the problem with the product. The company that I have chosen is Samsung Company. From their variety of products, I have chosen Samsung TV to do my analysis. In this case study, I have done the SWOT analysis to identify the strength, weaknesses, opportunities, and threats of the TV. The main problem I identified on this product is the Customer Dissatisfaction on the quality complained by the users. From the problem, I can come up with the best solution which Samsung electronics should concentrate on producing products at high quality because most of the users came to know about the Samsung brand.

Metadata

Item Type:	Entrepreneurship Project
Creators:	Creators Email / ID Num. Mohamad Kamal, Farah Najihah UNSPECIFIED
Subjects:	H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty T Technology > T Technology (General) > Industrial research. Research and development
Divisions:	Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Computer and Mathematical Sciences
Keywords:	Samsung ; Samsung TV ; Customer Dissatisfaction
Date:	8 June 2022
URI:	https://ir.uitm.edu.my/id/eprint/61186