Abstract
Batik handicraft is one of the oldest industries in Malaysia and contributes to the Malaysian economic well-being by first. The main purpose of this study is to identify the constraints to produce batik towards Malaysian Tourism Industry. This study was carried out in the district of Kuala Terengganu, in the state of Terengganu, Malaysia and targeted the batik handicraft entrepreneur enterprise. The key findings reveal the batik entrepreneur evaluation about the constraints that arise in Kuala Terengganu and its effect to the batik quality performance. The findings from this research also reveal if there any relationship between the batik entrepreneur constraints which is the raw material constraint, labor constraint and capital and credit facilities constraint toward the batik quality performance.
Metadata
Item Type: | Thesis (Degree) |
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Creators: | Creators Email / ID Num. Abdullah, Ain Natasha 2012644306 Ahmad, Nur Hazimah 2012498672 Md Isa, Nurul ‘Atirah 2012261768 |
Contributors: | Contribution Name Email / ID Num. Advisor Jamin, Aziean UNSPECIFIED |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty N Fine Arts > NK Decorative arts > Other arts and art industries > Textile arts and art needlework N Fine Arts > NK Decorative arts > Other arts and art industries > Textile arts and art needlework > Batik |
Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Hotel and Tourism Management |
Programme: | Bachelor of Science (Hons) in Tourism Management |
Keywords: | Batik handicraft; Malaysian Tourism Industry; Kuala Terengganu |
Date: | 2015 |
URI: | https://ir.uitm.edu.my/id/eprint/60939 |
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