Behor Temak Kimchi: case study: company analysis / Nurul Syazlina Kamaruzzaman … [et al.]

Behor Temak Kimchi is a small company that is fully owned by Miss Nur Fatihah Binti Hassan. It is a small business that is located in Perlis, and it has been operating since September 2020. As for now, Behor Temak Kimchi only has one product. The product that the company sells is ‘Kimchi’ which is a staple food in Korean cuisine. ‘Kimchi’ is made with fermented cabbage that is covered in spicy spices, garlic and other vegetables. Currently, the owner sells her product on an online platform which is ‘Shopee’ but she also mentioned that sometimes customers will come and buy her product directly at her house. In addition, the company also does not have permanent staff. Behor Temak Kimchi only has temporary staff that will come and help the owner to produce the product. The business is fully handled by the owner herself including marketing, sales, finance and production. Besides that, even though the company has only been operating for less than two years, it has already been attracting many customers especially Korean foods fans and according to the owner, the ‘Kimchi’ that the company produce is suitable for Malaysian taste buds, and this is what makes the product that company produced is well loved by customers. Moreover, by interviewing the owner of Behor Temak Kimchi, we have identified a few problems that the business is currently facing. Thus, this case study report will identify the company’s main problems and solve the problems by suggesting few solutions and recommendations so that the business can be improved.