M.O.S. Studio: case study: company analysis / Anis Sabrina Ismail … [et al.]

Interior design and architecture is a field that is always in high demand from clients. That is why M.O.S Studio who have worked in this sector for more than three years has seized the chances to establish their own business in this design and built field and M.O.S Studio has started a business in this field as a small business. M.O.S Studio operate their business at Kg Felda Sendayan, Negeri Sembilan. Most of their customer are from Seremban only as their company has only been operating for over a year. Even though they had four projects in their first three months of business, they still lack with their marketing issues. As a result, the owners of M.O.S Studio need to aim and try to increase their marketing efforts and in order to doing that they need to use the Business Model Canvas (BMC) analysis as it acts as a tool for entrepreneur to understand more on how to run their business. A Business Model Canvas (BMC) is a strategic planning tool for defining and presenting a business concept or idea quickly and effectively. It consists of 9 key factors that are needed which are key partner, key activities, key resources, unique value proposition, customer relationship, channels, customer segments, cost structure and revenue streams. Every each of the elements are important as it allows them to think about issues other than their product or service as well as their business will become clearer when they know on how they will run their business, what resources that they need to require and who will you serve. In this tool, also it will help the owner to identify on how and what they can do in order to expand their business as well as guiding them to achieve their goals by communicating with their team, investors, partners, employees and so many more. For M.O.S Studio, what we notice is that they are less likely to engage in marketing activities to promote their business. Lastly, what can we conclude is M.O.S Studio were committed to making a continuous step to satisfy customers' needs and provide high levels of customer satisfaction through exceptional service in this interior design and construction and renovation services and wish that M.O.S Studio will always be the preferred choice of people in this fields.