The trend and prospects of satellite pay TV / Mohd Azmir Ibrahim

The Broadcasting sector has shown tremendous growth in the technology of analogue to digitalization. The trend has given Malaysia the first ever Satellite Pay TV known as ASTRO. The station has opened up an opportunity and prospects to the advertising industry and the local production to market their products to the International market as ASTRO targeted 30 millions viewers in Asia Pacific regional in the future. This new trend of technology also offers the viewers to do Internet, banking and business transactions with the DTU at their home. Ruling government in the European countries also supporting the transformation from analogue to digital and currently Pay TV station can afford to have rights to exclusive programs. The cost down line to the subscribers. Viewers are willing to pay at any expenses to in order for them to received better quality pictures and great programs. There are other issues on whether the programs can be accepted by the culture of certain countries and might influence the youth. As we are moving into 21st century viewers has to adapt to the current changes of trend in the broadcasting sector and for people in the business world must take advantage of the opportunity offered by this new technology in the broadcasting industry.