Travel preferences among university students in Universiti Teknologi MARA (Melaka) Bandar Melaka, Melaka / Nur Nazifa Izati Abdul Rahman, Siti Aishah Mazalan and Siti Nurraidah Aziz

Abdul Rahman, Nur Nazifa Izati and Mazalan, Siti Aishah and Aziz, Siti Nurraidah (2015) Travel preferences among university students in Universiti Teknologi MARA (Melaka) Bandar Melaka, Melaka / Nur Nazifa Izati Abdul Rahman, Siti Aishah Mazalan and Siti Nurraidah Aziz. Degree thesis, Universiti Teknologi MARA, Cawangan Melaka.

Abstract

Travel behavior and preferences of various market segments are of great interest to the travel and tourism industry. One of the largest market segments in the travel and tourism industry is the university students which are the important contributors toward travel and tourism industry. To develop travel products effectively, tourism marketers need to understand the distinctive and unique characteristics of travelers. Therefore, the researchers want to study the travel preferences among students in Universiti Teknologi MARA (UiTM) Kampus Bandar Melaka, Melaka. By using cross-sectional study, to obtain result of travel preferences among university students the researchers came out with self-administrated questionnaire. The questionnaire have been divided into three part comprises Section A, Section B, and Section C. Section A are consist of personal information/socio-demographic factors, Section B include the travel preferences and Section C focus on the travel activities among university students during their vacation.

Metadata

Item Type: Thesis (Degree)
Creators:
Creators
Email / ID Num.
Abdul Rahman, Nur Nazifa Izati
2012247706
Mazalan, Siti Aishah
2012830046
Aziz, Siti Nurraidah
2012800444
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Ahmad Nazari, Zamzuri
UNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General)
G Geography. Anthropology. Recreation > G Geography (General) > Tropics (General)
L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Hotel and Tourism Management
Programme: Bachelor of Science (Hons) in Tourism Management
Keywords: Travel preferences; Travel behavior; University students
Date: 2015
URI: https://ir.uitm.edu.my/id/eprint/60628
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