Travel preferences among university students in Universiti Teknologi MARA (Melaka) Bandar Melaka, Melaka / Nur Nazifa Izati Abdul Rahman, Siti Aishah Mazalan and Siti Nurraidah Aziz

Travel behavior and preferences of various market segments are of great interest to the travel and tourism industry. One of the largest market segments in the travel and tourism industry is the university students which are the important contributors toward travel and tourism industry. To develop travel products effectively, tourism marketers need to understand the distinctive and unique characteristics of travelers. Therefore, the researchers want to study the travel preferences among students in Universiti Teknologi MARA (UiTM) Kampus Bandar Melaka, Melaka. By using cross-sectional study, to obtain result of travel preferences among university students the researchers came out with self-administrated questionnaire. The questionnaire have been divided into three part comprises Section A, Section B, and Section C. Section A are consist of personal information/socio-demographic factors, Section B include the travel preferences and Section C focus on the travel activities among university students during their vacation.