Emergence of Airbnb in the Malaysia’s market affect the current tourism aspects / Nur Shafiqah Ghazali

Airbnb have recently become popular platform for people to be a host or guest of this lodging concept. It distinguishes itself as ‘sharing economy’ or ‘peer-to-peer’ network that connects the relationship between hosts and guests. Technically, Airbnb is a company whose website permits ordinary people to rent out their residences as tourist accommodation. Despite Airbnb increasing growth, many questions the safety or the legitimacy of this business. In this paper explores the presence of safety, insecurities, and trustworthiness in order to create mutual agreements between both parties (host and guest). Furthermore, accessing Airbnb’s distinct features on modern Internet technologies and an online business, which the paper further discusses the relations of cost-savings, household amenities, and the potential for local experiences and reviews in the overviews of Airbnb. Additional discussion on Airbnb’s potential disrupt the traditional accommodation sector (hotels), and the positive and negative impacts Airbnb may have on destinations underlying the trends which Airbnb considers itself as the disruptive innovators.