The relationship between personality traits and preferences to shop online among the Academic Staff of UNIMAS/ Nur Sulihah Ayob

The primary purpose of this study is to determine the relationship between personality traits and preferences to shop online. The type of this research is non-
experimental and correlational type of research. This study was conducted at the Faculty of Science Cognitive and Human Development at UNIMAS, Kota Samarahan Sarawak. Data for this study were gathered by using the questionnaires. The subjects of this study were academic staff who work at the Faculty of Science Cognitive and Human Development at UNIMAS. This research did not used sampling frame and no sample size because the census method was used because of the total number population is too small. The total population is 70 staffs. On the basis of the results of this research, it can be concluded that four dimensions of Big Five Personality Traits (Agreeableness, Conscientiousness, Neuroticism, Openness to Experience) have a relationship with preference to shop online while Neuroticism have no relationship between preference to shop online. It is recommended that future researchers can conduct the study at different organization and location, use other personality model and can conduct the study by using the interviewing method. In a nutshell, this research will provide valuable information regarding the relationship between personality traits and preferences to shop online.