Abstract
Consumers today have a greater access to abroad range of savings and investment options. Insurance players will soon find that the more successful they are in meeting their customers’ diverse financial needs, the more effective they will be in meeting theirs customers’ insurance needs.
Insurance players are also poised to become primary of developments in innovative financial solutions. By acquiring an intimate knowledge of consumers’ attitudes, needs and wants, consumers’ preferences and demand, insurance players can make an invaluable contribution to the development of new product.
In order to change the negative attitude of Malays towards life insurance, efforts should be made to strengthen of all the weaken factors in the life insurance industry.
Metadata
Item Type: | Thesis (Degree) |
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Creators: | Creators Email / ID Num. Khalid, Mohamad Kamil Ariff 97380125 |
Contributors: | Contribution Name Email / ID Num. Thesis advisor Mansor, Norudin UNSPECIFIED |
Subjects: | H Social Sciences > HG Finance > Insurance H Social Sciences > HG Finance > Insurance > Business insurance H Social Sciences > HG Finance > Insurance > Insurance business. Insurance management H Social Sciences > HG Finance > Insurance > Life insurance H Social Sciences > HG Finance > Insurance > Life insurance > Life insurance business. Management H Social Sciences > HG Finance > Insurance > Health insurance |
Divisions: | Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management |
Programme: | Bachelor of Business Administration (Hons) Marketing |
Keywords: | Life Insurance ; Insurance Players ; Diverse Financial Needs ; Financial Solutions |
Date: | April 2001 |
URI: | https://ir.uitm.edu.my/id/eprint/60068 |
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