Consumers attitude towards life insurance / Mohamad Kamil Ariff Khalid

Khalid, Mohamad Kamil Ariff (2001) Consumers attitude towards life insurance / Mohamad Kamil Ariff Khalid. Degree thesis, Universiti Teknologi MARA, Terengganu.

Abstract

Consumers today have a greater access to abroad range of savings and investment options. Insurance players will soon find that the more successful they are in meeting their customers’ diverse financial needs, the more effective they will be in meeting theirs customers’ insurance needs.
Insurance players are also poised to become primary of developments in innovative financial solutions. By acquiring an intimate knowledge of consumers’ attitudes, needs and wants, consumers’ preferences and demand, insurance players can make an invaluable contribution to the development of new product.
In order to change the negative attitude of Malays towards life insurance, efforts should be made to strengthen of all the weaken factors in the life insurance industry.

Metadata

Item Type: Thesis (Degree)
Creators:
Creators
Email / ID Num.
Khalid, Mohamad Kamil Ariff
97380125
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Mansor, Norudin
UNSPECIFIED
Subjects: H Social Sciences > HG Finance > Insurance
H Social Sciences > HG Finance > Insurance > Business insurance
H Social Sciences > HG Finance > Insurance > Insurance business. Insurance management
H Social Sciences > HG Finance > Insurance > Life insurance
H Social Sciences > HG Finance > Insurance > Life insurance > Life insurance business. Management
H Social Sciences > HG Finance > Insurance > Health insurance
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: Life Insurance ; Insurance Players ; Diverse Financial Needs ; Financial Solutions
Date: April 2001
URI: https://ir.uitm.edu.my/id/eprint/60068
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