Crispy Chocotub by Nims / Iylia Adlina Arpizan

Arpizan, Iylia Adlina (2021) Crispy Chocotub by Nims / Iylia Adlina Arpizan. [Entrepreneurship Project] (Unpublished)


The purpose of this assignment has required me to complete Social Media Portfolio that I have to create an online business from one of the social media platforms which is Facebook page. All students are required to choose one product that can be sell and conduct an online business. As follow the requirement of this assignment, I have been conducted an online business through Facebook and named my business as Cripsy Chocotub by Nims. From this Facebook page, it sells the crispy choco tub with a variety of topping. This business is located in my own house, which is at Seri Kembangan, Selangor. All customers can place their order through online transaction, however, for customers who are near to my home area, they can place an order then the payment will be made at the time of delivery.
This product which is crispy choco tub that I am selling can be categorized in food and services. Most people are likely to purchase my product because it has a uniqueness of chocolate flavour whereby it is different from the other products sell in the market. Besides, it is made from premium dark chocolate where it is able to make customers happy and can be addictive when eating. It can be served as breakfast, dessert or even a snack for midnight. For the customers who have any event, they can make this crispy choco tub as a side dish for their guests. This crispy choco tub will definitely give satisfaction to the eater.
Crispy Chocoub by Nims targets 3 categories of customers which are kids from 10-12 year, teenagers from 13-25 year and adults from 26-40 year. Since I am a student, I am able to promote this product to my friends as well as my family members. Additionally, Crispy Chocotub by Nims also targets customers who live near to my home area in Seri Kembangan, Selangor. Since I have lived here for a very long time, I have many friends and close contacts that I can promote my products to them.
This Crispy Chocotub by Nims is handled by myself. Hence, I am responsible for all the marketing, promotions and transactions from my customers. I am creating a Facebook page and started to conduct an advertising of the teaser, soft sell and hard sell through Facebook page.


Item Type: Entrepreneurship Project
Email / ID Num.
Arpizan, Iylia Adlina
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
T Technology > TX Home economics > Cooking > Baking. Confectionery > Confectionery
Divisions: Universiti Teknologi MARA, Selangor > Puncak Perdana Campus > Faculty of Information Management
Keywords: Crispy Chocotub By Nims, facebook, sales, chocolate, confectionery
Date: 2021
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