Chocomoist’s Heaven / Iylia Adlina Arpizan ... [et al.]

Arpizan, Iylia Adlina and Zukimi, Najla Shahira and Mohd Shokri, Robiyatul Adawiyah and Abdul Jalil, Siti Maisarah (2021) Chocomoist’s Heaven / Iylia Adlina Arpizan ... [et al.]. [Entrepreneurship Project] (Unpublished)


This business is based on partnership where the important position is handle by four parties; Miss Siti Maisarah binti Abdul Jalil as general manager, Miss Iylia Adlina binti Arpizan as marketing manager, Miss Najla Shahira binti Zukimi as operational manager and Miss Robiyatul Adawiyah binti Mohd Shokri as financial manager.
The business capital is amounted RM30,000 where the capital is capital is shared as follows; Miss Maisarah distributed RM 3,850.90, Miss Iylia distributed RM 3,750.50, Miss Najla distributed RM 3,700.60, Miss Robiyatul distributed RM 3,698 and the other RM 15,000 is taking by Bank Islam’s loan. A business named Chocomoist's Heaven serves various types of well-known cakes. Chocomoist's Heaven is a cafe which focuses on many different types of chocolate cakes that serves many flavour filled with juicy and tasty fruits that has been added on as the topping of the cakes.
In addition, the simple method and ingredients give our business a lot of benefits, and we are highly confident that in Malaysia our market can be easily built and spread. In the near future, we expect this company to become more evolved and with the latest innovation in encouraging people enjoying the cakes made by Chocomoist’s Heaven will therefore increase. Our company is expected to begin in 2020 and our goal is to successfully produce premium cakes that will satisfy the customers without doubt to try our productions.
Our physical bakery is located at Petaling Jaya, Klang Valley and the choices for our selected location is because we see a great number for potential customer which is mainly comes from Selangor. Plus, after many findings, we found no other company nearby that offer same service like us. The location is also considered strategic because we are not far from suppliers and it is in a develop town area. Our business luckily will not be affected much by the government policies (service and tax) as there are not much of a raw materials or assets that incur big values. Thus, our expenses will not be much, and we can offer cheap services price for customers. In marketing aspect, we will fully utilize the ease of social media and online network. Our customer can make their orders through Food panda services or can directly message us through WhatsApp while payment can be made through online banking. This will also become our strategy for marketing and promoting as we will mainly be done it through our company official account in Facebook and Instagram. As such, our company aim for efficient, easy and trustworthy service delivery.


Item Type: Entrepreneurship Project
Email / ID Num.
Arpizan, Iylia Adlina
Zukimi, Najla Shahira
Mohd Shokri, Robiyatul Adawiyah
Abdul Jalil, Siti Maisarah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
T Technology > TX Home economics > Cooking > Baking. Confectionery
T Technology > TX Home economics > Cooking > Baking. Confectionery > Cakes. Cupcakes
Divisions: Universiti Teknologi MARA, Selangor > Puncak Perdana Campus > Faculty of Information Management
Keywords: Chocomoist’s Heaven, business model canvas, bakery, cakes
Date: 2021
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